The laptop market has come a long way since the 1980s. Today’s laptops feature advanced CPUs, graphics cards, ample RAM, storage and high-refresh rate displays. Allowing users to perform complex tasks without being stuck at a desk. But how many laptop brands are there and which laptop brand is best?
In short, Acer, HP, Dell, Lenovo, and ASUS account for the majority of the portable laptop market share. That does not mean they offer the best laptops for your needs and budget.
In this guide, we will dive deeper into each laptop manufacturer. And discuss the importance of choosing a reliable laptop brand when purchasing your next portable computer. So grab a coffee as we dive into the world of laptop computer brands.
How Many Laptop Brands Are There?
There are more than 1000 laptop brands worldwide. Among them, the top brands based on laptop market share. Include Lenovo, HP, Dell, Apple, Asus, Acer, Microsoft, MSI, Samsung, Sony and Toshiba. They collectively dominate the laptop market and offer a wide range of options to cater to diverse consumer needs.
8 Key Laptop Brand Stats
- In 2022, Lenovo held the largest laptop market share. With 35.1%, up from 25.1% in 2021, an increase of 10%.
- In 2022, Dell, Lenovo, and HP, are the most popular laptop computer brands, shipping 72% of all laptops sold.
- Apple’s MacBook series generated $9.1 billion in sales revenue in 2020. In 2022, Apple computers surpassed 26 million units according to statista.com.
- Dell’s customer satisfaction ratings consistently remain above 85%.
- HP accounted for 23.6% of laptop sales in 2021, making it a leading brand in the market. However, HP laptop sales dropped down to 19.4% in 2022.
- Asus invested $6.6 billion in research and development in the past fiscal year.
- Total, laptop manufactures revenue is expected to reach $122.80bn in 2023.
- Gaming Laptop Market Size to reach USD $21.35 Billion by 2030, up from $10.13 Billion in 2019 according to MarketWatch.com.
12 Top Laptop Brands for 2023 (Global Laptop Market Share)
|Top Laptop Brands||Global Laptop Market Share|
|Lenovo||35.1% Global Laptop Market Share|
|HP||19.4% Global Laptop Market Share|
|Dell||17.5% Global Laptop Market Share|
|Apple||9.8% Global Laptop Market Share|
|ASUS||7.2% Global Laptop Market Share|
|Acer||6.5% Global Laptop Market Share|
|Razer||<15.5% Global Laptop Market Share|
Lenovo (Lenovo Group LTD)
Lenovo, a renowned brand in the laptop industry, holds a significant portion of the global market share. According to Wikipedia, in 2022 Lenovo shipped over 35% of laptops sold world wide. Up from 24.7% in 2021. In addition, Lenovo sold 15% more laptops than any other manufacturer.
Lenovo’s impressive number is mainly due to their diverse range of portable computers. The popular Legion 5 and 7 gaming laptops are designed for serious gamers but come with an affordable price tag compared to other gaming notebooks with similar specs.
The Lenovo IdeaPad computers are equally affordable options without compromising essential features casual gamers might need. Moreover, the Lenovo brand also excels in providing high-quality laptops for business and professional uses.
For instance, Forbes recommends the ThinkPad Carbon for its sleek yet rugged design, durability, and powerful performance. Lenovo laptops are also known for their impressive battery life, allowing users to work or enjoy multimedia content on-the-go without issues.
Lenovo’s competitive advantage lies in offering affordable pricing options compared to premium brands like Apple, Razer or Dell Alienware. Despite being a more budget-friendly choice, Lenovo laptops still deliver solid performance.
Whats more, Lenovo laptops are also popular option for students, due to the long battery life and student discounts they offer, plus the fact their laptops offer a good balance between affordability and functionality.
Apple (Apple Inc.)
Apple is renowned worldwide for its high-quality laptops. Favoured by professionals seeking reliability, portability, and powerful computing capabilities. With features like Retina Display screens, long battery life. And strong build quality.
With the introduction of the M2 Pro and M2 Max next-generation SoCs, a huge upgrade from the M1 Pro models. Apple promises even more impressive computing performance. The 16-core Neural Engine and up to 96GB of unified memory. Enables faster multitasking, smoother graphics rendering, and improved machine learning.
Moreover, Apple laptops use the intuitive macOS operating system. Offering seamless integration with other Apple devices. The 16-inch Apple MacBook Pro is especially popular among creative professionals. For its precise color accuracy and stunning visuals.
Apple laptops are also lightweight and boast long-lasting battery life. This makes them suitable for any users on-the-go. Their durable construction using premium materials ensures longevity. Contributing to Apple’s reputation as one of the top brands for laptops.
With all that said, Apple is not the laptop brand to consider if you need a laptop for gaming. Your best bet would be to stick with Windows based computers. Apple computers are more suited to professional users. Students, and those looking for a casual browsing machine.
ASUS (ASUSTek Computer Inc.)
ASUS has established itself as one of the best laptop computer brands, known for delivering powerful and feature-rich models that cater to a wide range of user needs. ASUS laptops excel in many areas, such as gaming, content creation, and general computing tasks.
For gamers, ASUS offers the renowned Republic of Gamers (ROG) series, which includes high-performance laptops designed for gaming enthusiasts. Like the ASUS ROG Zephyrus and the ROG Strix range. With powerful processors, dedicated graphics cards, high-refresh-rate displays, and advanced cooling systems.
Moreover, ASUS also delivers decent budget gaming laptops like the ASUS TUF range. (see below) One that I recently purchased for testing and then to pass onto my daughter. And so far, we have been impressed with its performance. The only downside being it is made of mostly plastic. Although, it is an ideal laptop for a casual gamer.
As for content creators, ASUS laptops such as the ZenBook Pro and ASUS StudioBook series. Boast stunning displays with high color accuracy, ideal for tasks like photo editing, video production, and graphic designers. They also feature powerful processors and ample memory to handle demanding software applications smoothly.
ASUS also caters to casual users with their ASUS VivoBook and Chromebook series. VivoBooks offer a good balance between performance and affordability, with sleek designs and a range of configuration options.
ASUS Chromebooks provide lightweight and budget-friendly options that run on Chrome OS, making them ideally suitable for web browsing and school homework tasks. Overall, ASUS is a reliable laptop brand with a host of options for every use case scenario.
HP is a well-known computer company that offers a range of consumer electronics. Including, high-quality laptops and desktop computers suited for various purposes. Recognized for their high-quality displays, fast processors, and long battery life.
The HP Spectre X360 2-in1 laptop is one of HP’s top models and has had rave reviews from customers. Other popular models include the HP Pavilion series, that balances performance and affordability for gamers or everyday users. While the HP EliteBook’s are known for their durability and high level security features. HP also caters to designers and other professionals with quality HP ZBook Firefly Mobile Workstations that are highly sought after.
My recent experience with HP has been favourable. I recently purchased the HP Omen 15 gaming laptop for testing. And I have been really impressed with this laptop. Its performance is good, and its sturdy chassis feels more premium. And the cooling system controlled by the Omen gaming hub software is decent and easy to use.
The only downside is it came with a lot of bloatware which took a couple of hours to remove. I have since passed it over to my son, who plays games like GTA 5, FIFA 23, Roblox and Minecraft without issues. I highly recommend an HP Omen laptop to casual gamers shopping on a $1200 to $2000 budget. Other decent gaming laptops HP offers are the HP Victus range which are cheaper than the Omen series.
Overall, HP provides a diverse range of laptops to meet different needs. From the versatile Spectre x360 to the reliable HP Pavilion series and professional-grade models. And gaming laptops with the latest NVidia GeForce RTX graphics and Intel and AMD CPUs. For these reasons, HP remains a leading brand, with a large portion of the market share.
Dell (Dell Computer Corporation)
Dell, a longstanding player in the laptop market. Like HP, they have had consistent laptop market share for many years. And this is what cements Dell’s position as one of the best portable computers brands. Dell is renowned for durability, exceptional performance, and affordability, and has garnered a loyal customer base over the years.
Dell’s key strengths lie in their commitment to offering reliable and durable laptops. They are built using high-quality materials, ensuring longevity and durability. These factors makes them particularly appealing to professionals or students who require a reliable device.
Dell laptops offer excellent performance and a range of laptops tailored to different user requirements. Including high-performance gaming laptops in the Alienware series to versatile and powerful models in the Dell Precision and Latitude series designed for professionals.
Dell’s emphasis on performance ensures that their laptops are well-suited to a variety of tasks, be it gaming, content creation, or everyday computing. Moreover, Dell’s commitment to customer satisfaction is reflected in their comprehensive support services.
Dell offers extensive warranty options (can be pricey), efficient customer support, and easy access to drivers and software updates. This ensures that users can rely on Dell’s assistance in case of any issues or concerns with their portable laptops.
Overall, Dell’s longevity on the market, coupled with their focus on durability, performance, and affordability, has made Dell a trusted and reliable brand for laptop buyers worldwide.
ACER (Acer Inc.)
Acer Inc. has secured its position among the top brands for computers and for several years has been consistently ranking in the top 5 based on laptop market share. This achievement suggests that Acer must be doing something right in the highly competitive market.
Acer’s success can be attributed to its ability to offer affordable laptops without compromising on performance. By providing cost-effective options, Acer attracts a wide range of consumers who seek reliable computing devices at competitive prices. Models such as the Acer Aspire are good laptops for gaming, everyday use, and students.
Acer’s diverse product lineup is another contributing factor to its success. Acer tends to cater to different user needs and preferences. Offering decent laptops for everyday use, gaming, portability, and more. This wide range of choices allows Acer to target various market segments and accommodate the specific requirements of different user demographics.
Furthermore, Acer laptops often incorporate modern features and technologies to stay with evolving trends. From high-resolution displays and efficient processors to ample storage and connectivity options, Acer strives to deliver a comprehensive user experience.
While Acer has gained recognition for its affordability and diverse product range, they have also recognized the importance of addressing concerns raised by users regarding build quality and customer support. By actively working to improve these aspects, Acer demonstrates its commitment to providing a satisfying overall user experience.
My Experience: Acer is another laptop brand I am familiar with. Over the years, several models has passed through my fingers. The Acer Nitro 5 budget gaming laptop is the latest, featuring a dedicated graphics card, yet similar the the ASUS TUF, the chassis is mostly plastic. However, the performance and user experience the laptop offers is impressive.
Razer (Razer Inc.)
Razer is one of the best gaming laptop brands, and by far my favourite brand when it comes to not just gaming laptops but other products, like gaming mice, headsets, and keyboards. The Razer Blade 15, for instance is the best laptop I have ever owned in terms of design, performance, and quality build materials. It feels like a Rolls Royce compared to other notebooks I own.
Unlike the other laptop brands. Razer does not build laptops for budget conscious users. But their products are highly-regarded in the gaming laptop market. The Razer Blade range, in particular, stands out as a top-notch laptops, boasting an impressive blend of design, performance, and enhanced features.
Features like high-refresh rate displays, dual thunderbolt ports. Plus, advanced vapour chamber cooling systems. The Razer Blade series now includes the Razer Blade 14, 15, 16, 17, and the largest model, the Razer Blade 18. All specifically tailored for gamers and enthusiasts who prioritize high-performance computing experiences.
Moreover, Razers commitment to delivering outstanding gaming experiences is evident in their products. Always equipped with cutting-edge processors, the latest AMD and NVidia dedicated graphics cards, and high-refresh-rate OLED and 4K displays, Razer laptops offer the necessary firepower to handle the most demanding AAA games.
In addition to performance, the Razer laptops are renowned for their meticulous attention to design. The sleek and minimalist aesthetics, combined with premium all aluminium build materials, contribute to a sophisticated and durable device. This not only enhances the overall user experience. But also reinforces Razer’s reputation as a premium brand.
But, it’s important to note as Razer laptops are positioned as premium products they tend to come with a higher price tag. Compared brands like HP, Dell, Acer or ASUS. Yet, they cater to enthusiasts who are willing to invest in top-of-the-line hardware and exceptional build quality.
How Many Laptop Manufacturing Companies Exist (OEMs)?
According to Statista, in 2022, there were approximately 1,000 electronics corporations worldwide manufacturing laptops. Among these manufacturers, multinational technology companies such as HP, Dell, Lenovo, Apple, Acer, Lenovo, MSI, and ASUS hold a significant portion of the laptop market share. However, Samsung, Sony, Razer, and Toshiba also play a role in the manufacturing process of their laptops.
In addition, these brands often use ODMs (Original Design Manufacturers) to help produce part or whole laptops on behalf of other companies.
The most common ODMs include Clevo, known for using top binned components in their laptops. Compal, Foxconn, Huawei, Inventec, Pegatron, Quanta, and Wistron, are involved in laptop manufacturing. And they often work with other companies to produce laptops.
Identifying the Best Brand of Laptop: User Reviews
Over the years I have owned many laptops and gaming laptops I use for work, gaming, and content creation. So I understand how overwhelming it can be for users looking to choose a laptop. With numerous brands and models available.
However, I always find that user reviews can be a helpful tool in identifying which laptop brands are worth considering. By reading reviews from actual users, you can get an idea of the strengths and weaknesses of each brand or laptop.
There are several popular review sites that provide comprehensive information on laptops. The Verge, or Laptopmag are two such sites that offers detailed reviews on various laptop models. Another popular site is PCMag, which provides expert reviews and ratings on laptops based on factors such as performance, design, and features.
Factors To Consider When Reviewing Laptops
When reviewing laptops, users typically consider several factors before making a decision:
- Performance: This includes factors such as processor speed (Intel Core i7 or i5), graphics card (Intel Iris Xe or NVidia GTX or NVidia GeForce RTX), and RAM capcity.
- Design: Users look for laptops with sleek designs that are lightweight and easy to carry around or desktop replacements with powerful hardware.
- Battery Life: A long battery life is essential for those who need their laptop for extended periods without access to a power source. However, gaming laptops often need access to a power supply for the best possible gaming performance (higher FPS).
- Brand Reputation: Established brands such as Asus, Razer Blade, Lenovo, Acer have built up reputations over time for producing high-quality laptops.
- Price: Laptops come at varying price points depending on their specifications and build quality.
Top Laptop Brands Based on User Reviews
Based on user reviews from various sources including The Verge and PCMag, here are some of the best laptop brands currently available:
- Asus has established itself as one of the top players in the laptop market. With the ASUS ZenBook series garnering rave reviews from users worldwide. With powerful specs like Intel Core i9 processors and Nvidia graphics cards in slim and lightweight designs.
- Razer is a company that has made a name for itself in the gaming industry with its high-end gaming laptops. The Razer Blade series boasts powerful processors, Nvidia graphics cards, and sleek designs that are perfect for gamers who want to play their favorite games on the go.
- The HP Dragonfly Pro is another laptop that has received glowing reviews from users, due to its powerful performance, long battery life, and lightweight design. Plus, an integrated privacy screen and a built-in stylus pens, so is the perfect laptop for business professionals.
- Acer is another brand that has established itself as a reliable player in the laptop market with its range of affordable yet powerful laptops. The Acer Aspire series offers excellent value for money while still delivering impressive performance. Acer gaming laptops ain’t too bad either.
- Apple: This brand is recognized across the globe, notably for the iPhone, however, apple laptops are also first class, not ideal for gamers, but for casual users and professionals Apple MacBooks are superb they offer, powerful processing power, solid and sturdy build, they have a light weight design, and offer some of the longest battery life you will find with a laptop.
Factors to Consider When Choosing a Laptop Brand
Choosing the right laptop brand can be daunting, with so many options available in the laptop market. With different brands offering various specifications, designs, and price ranges, it’s essential to know what factors to consider when selecting a laptop brand.
Consider the Price Range When Choosing a Laptop Brand
Price is an important factor when buying any product, including laptops. Before settling on a particular brand, it’s essential to determine your budget and compare prices from different manufacturers. Some brands offer high-end laptops with advanced features that come at an exorbitant price while others offer budget-friendly options without compromising on quality.
If you’re looking for an affordable option, brands like Acer and Lenovo provide budget users with reliable laptops with decent specs that are suitable for everyday use or gaming.
On the other hand, if you’re willing to spend more money on advanced features such as high-resolution screens or powerful dedicated graphics cards, brands like Apple, Dell, and Razer is a good brand that offer premium laptops that deliver top-notch performance.
Technical Specifications such as Processor, RAM, and Storage Capacity
Technical specifications are critical when choosing a laptop brand. They determine how well a computer performs a task. The processor determines how fast programs run. RAM affects multitasking capabilities. Storage capacity determines how much data you can store.
When comparing technical specifications from different brands, consider what tasks you’ll primarily use your laptop for. For instance, if you’re into gaming or video editing software that requires heavy processing power and memory usage. Then look for laptops with powerful processors like Intel Core i7 or AMD Ryzen 7 CPUs, paired with at least 16GB of RAM.
If you need ample storage space for files, games or media content such as videos or photos. Then opt for brands like HP, Dell or ASUS that offer laptops with large storage capacities.
Warranty, Customer Support, and After-Sales Service
Warranty, customer support, and after-sales service are other crucial factors to consider when choosing a brand of laptop. A good warranty policy ensures that you’re protected against any defects or malfunctions that may occur within the specified period.
Excellent customer support can help you troubleshoot any issues that may arise in the future. When comparing warranties, it’s essential to read through the terms and conditions carefully.
Some brands offer limited warranties that only cover specific components while others provide extensive coverage for both hardware and software components.
I have found, brands such as Dell and Razer offer some of the most impressive extended warranties, while some brands like Acer make you pay for returns to fix any issues.
Frequently Asked Questions
What are some reliable laptop brands?
Some reliable laptop brands include Apple, Dell, Lenovo, HP, Asus and Acer. These brands have established themselves as leaders in the industry by consistently producing high-quality portable devices that meet users’ needs.
How do I know which laptop brand is right for me?
To determine which laptop brand is right for you, consider factors such as your budget, intended use (such as gaming or work), desired features (such as touchscreen or lightweight design), customer support options offered by the manufacturer (such as warranty length or online resources), and user reviews from trusted sources.
Are more expensive laptops always better?
Not necessarily. While more expensive laptops may offer premium features such as higher processing power or better graphics cards than cheaper models from the same manufacturer or other brands altogether. It’s important to weigh these features against their cost relative to your budget and intended use.
What are some common laptop performance issues?
Common laptop performance issues can include slow processing speed, overheating, short battery life, and hardware malfunctions. To avoid these issues, consider purchasing a device with high-quality components and regularly maintaining it through cleaning and software updates.
How do I choose between a Mac or PC laptop?
Choosing between a Mac or PC laptop depends on personal preference and use. Apple Mac computers are known for their intuitive light weight design, high-end features, and compatibility with other Apple devices. Windows PCs (laptops) offer greater customization options, wider software compatibility, and often have lower prices than Apple Macs. Therefore, consider your budget, desired features, and user experience when making a laptop buying decision.
Choosing the right brand of laptop is crucial for ensuring that you get a device that meets your needs. However, from my experience, I have identified the best laptop brands in the world to be Razer, ASUS, Apple, Acer, Lenovo, Dell and HP and in that order.
Lastly, when choosing a laptop brand, remember to consider factors such as reliability, performance, design, customer support, and price. By doing so, you can ensure that you make an informed decision and buy a gaming laptop that aligns with your needs and budget.
Thanks for Reading, Happy Gaming!